The "Nikola Vaptsarov" Drama Theatre – Blagoevgrad has signed contracts with contractors for the implementation of publicity and information activities under project BG16FFPR003-1.001-0010 “Modernization of the Nikola Vaptsarov Drama Theatre for sustainable and integrated development of culture, cultural tourism, and the creative industries in Blagoevgrad,” implemented under procedure BG16FFPR003-1.001 “Support for integrated urban development in the 10 urban municipalities – main growth centers” within the Programme “Development of the Regions” 2021–2027.

The concluded contracts are under the following lots:

• Lot No. 1 – “Services for the production and delivery of informational materials” – DMI Development Ltd.

• Lot No. 2 – “Organization and implementation of information events and campaigns” – Solar 8 Ltd.

• Lot No. 3 – “Services for the production, delivery, and installation of information boards, banners, and other promotional materials” – NGV Group Ltd.

Within the framework of the project, a large-scale information campaign is planned, which will include a wide range of public activities and promotional materials. These include press conferences, official groundbreaking ceremonies, and formal opening events for the two modernized sites—the main theatre building and the production and storage facility for set construction in the Gramada district.

The campaign will also include the production of an informational brochure about the project, promotional brochures following the implementation of the investments for the two sites, a billboard, an information board, a roll-up banner, stickers, a luxury catalogue, as well as promotional materials and branded merchandise—T-shirts, branded bags, notebooks, pens and pencils, branded mugs, theatre discount cards, and more.

The purpose of the public events is to promote the implementation of the project’s investment activities and to present to stakeholders and the general public the renovated and modernized buildings, as well as the new opportunities that will be created for representatives of the target groups.

The main objective of the publicity and information activities is to ensure broad visibility, transparency, and public awareness regarding the implementation of the project, its objectives, activities, results, and its contribution to the sustainable development of cultural infrastructure and the creative industries in the Municipality of Blagoevgrad.

Through the implementation of the planned information events and campaigns, effective communication with citizens, stakeholders, and the media will be ensured, in compliance with the requirements for publicity and visibility of European funding.

The team of the "Nikola Vaptsarov" Drama Theatre – Blagoevgrad will continue to promptly inform the public about the progress of the project’s implementation, the activities carried out, and the results achieved, in a spirit of transparency and active dialogue with citizens and the media.

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This publication has been produced within the framework of Project No. BG16FFPR003-1.001-0010, “Modernisation of Drama Theatre ‘Nikola Vaptsarov’ for sustainable and integrated development of culture, cultural tourism and the creative industries in Blagoevgrad”, implemented with the financial support of the “Regional Development” Programme 2021–2027, co-financed by the European Union through the European Regional Development Fund. Drama Theatre “Nikola Vaptsarov” – Blagoevgrad bears sole responsibility for the content of this document, and under no circumstances may it be regarded as reflecting the official position of the European Union and the Managing Authority of the RDP 2021–2027.